We shape brand presence with intent, refined in form and strong in expression.

Zagreb, Croatia
45.8131° N, 15.9780° E

We work worldwide.

CONTACT

For project inquiries and more information, get in touch at hi@byunbound.studio

PROJECT

Adena

YEAR

2024 - 2025

SERVICES

Creative Direction • Identity • Packaging • Digital

Adena is a minimalistic, modern fragrance brand grounded in the harmony between nature, form, and human experience. It distills the raw essence of nature into two distinct scents: Calm, the signature grounding fragrance, and Zest, a vibrant burst of brightness and energy, each capturing different facets of emotional duality. Adena’s identity and packaging embody minimalism, elegance, and natural sophistication. The sleek glass bottle with a tactile limestone spherical cap reflects a refined connection to natural materials and geometry. Outside packaging distinguishes the scents through thoughtful abstraction: deep blue with a subtle floral “stain” graphic for Calm, and a punchy, bright yellow print of meadow elements for Zest. The clean lines, refined typography, and carefully chosen materials reinforce Adena’s timeless, elevated essence: a balance of simplicity and intricacy, natural presence and modern refinement.

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Romy Cormier