UNBOUND — Brand Identity & Art Direction

PROJECT OVERVIEW

Adena is a modern fragrance brand defined by minimal form and a focus on sensory experience. The brand introduces two scents: Calm, a grounding signature, and Zest, a bright, energetic expression. The brand explores emotional duality through these two fragrances.

LOGO AND VISUAL IDENTITY

The logotype is a classic serif, enhanced with circular elements on the serifs, echoing the bottle cap. A geometric mark forms an abstract “A” with circles at its base. Color and graphics differentiate the scents: deep blue with a floral mark for Calm, bold yellow with abstract meadow prints for Zest.

PACKAGING DESIGN

The glass bottle is topped with a limestone sphere, balancing geometry and materiality. Box packaging is tactile, with added textures. Each scent is distinguished while maintaining a unified, minimal presence.