We shape brand presence with intent, refined in form and strong in expression.
Zagreb, Croatia
45.8131° N, 15.9780° E
We work worldwide.
un·bound
adjective
Free from convention; unrestricted in thought, form, or expression.
Unbound is a creative studio specialising in identities and creative direction for brands in the fashion, beauty, and lifestyle space. We work with clients who value design as a driver of impact, approaching each project with curiosity and intention to shape identities and narratives that are distinctive and enduring. We adapt to each project’s needs, bringing in other creatives when extra support is required to deliver tailored solutions. The studio is led by Ivona Vuri.
INQUIRIES
hi@byunbound.studio
Creative studio specialised in brand identity and creative direction. We shape brand presence with intent, refined in form and strong in expression.
our services
Brand Identity
Comprehensive visual identity design grounded in strategy, carried through to brand guidelines and practical application.
Print & Digital Design
Design for both on-screen and in-hand experiences, creating cohesive and impactful touchpoints across mediums.
Creative Content
Campaign visuals and digital assets that capture attention and drive engagement across digital and social channels.
Design Systems
Custom frameworks and templates that enable teams to apply the brand seamlessly and consistently across every touchpoint.
Art direction
Creative leadership shaping visuals and storytelling for cohesive, impactful campaigns and projects.
our guiding principles
01 COMMITMENT
We approach every project with care, professionalism, and respect — for your time, your vision, and the work itself. Trust is built through consistency, transparency, and follow-through.
02 CLARITY
We start by understanding — immersing ourselves fully in the brand to see its core clearly. The process may begin wide, but it always narrows into sharp focus. We refine until the work feels complete, not just finished.
03 CREATIVE PRECISION
We balance beauty with clarity, and artistry with structure. Every decision is thoughtful, every detail deliberate — because we believe the most timeless work is built on restraint and intention.
PROFILE
Ivona Vuri
Founder & Creative
I’m a designer and creative with over 6 years of independent experience shaping brands and creative content across different industries, including beauty, hospitality, interior, and lifestyle. With a trained eye, natural sensibility, and versatile skillset, I provide creative direction that shapes how your brand is seen and remembered beyond trends and data. You can expect nuance and a clear point of view, guided by curiosity and a commitment to refined work that resonates deeply with your audience.
Design is a tool to shape perception, clarify purpose, and create lasting impact.
clients
LAUFEN / ROCA / ALAPE
99NEEDS AGENCY
JABRA GN
PHARMOS NATUR
COLBOURNS
We’ve had the privilege of shaping design for a range of brands, both independently and through agency-led projects.
The details matter.
Let’s shape them together.
